Introduction – the Charity Challenge
UK charities are facing a perfect storm. Annual donations are down £14 billion since 2024. The average gift size has dropped from £72 to £65. The number of donors has been steadily dropping for a decade from 69% of the population to 55%. And with the cost of living crisis 1 in 5 people cannot afford to donate. What’s needed is a new charity fundraising initiative…
What Are The Options?
For the majority of charities, there are two main ways to increase income:
- Grow the overall donor base – to do this requires investment in marketing with no guarantee of a net positive return.
- Increase existing donor donations – this is often a delicate balance. Donors can feel they being ‘guilt tripped’ and may lead to a negative reaction.
There is another way…
Complete Charity – background
Complete Voice & Data is an avid supporter of several charities and was looking at how we could support many more. As with all businesses, our resources are finite, so we decided to look at the problem from a different perspective.
How could we develop a sustainable charity fundraising initiative?
A cost to any business is acquiring new customers, for Complete Voice & Data we are no different. If we could reduce the cost of acquisition of new clients that would be a clear saving in terms of sales and marketing. Therefore, an introducer of new business could be apportioned a share of the savings.
Business introductions equal a charitable donation. Eureka!
Complete Charity – the service
Complete Voice & Data is an independent supplier of unified communications to business. Put simply, mobile phones, office telecoms, broadband connectivity and hybrid working solutions. For every potential new client we conduct a full, free, no obligation communications review.
Most charities have institutional or business partners, this is exactly the type of client Complete Voice & Data wants to be introduced to. Any organisation with more than 10 mobile phones, desk phones or business broadband. We work with medium sized businesses right up to PLC’s.
So we can now break the Complete Charity offering down into a commercial proposition:
- Communications Review Donation – for every organisation introduced that leads to a communications review, the charity receives a one off payment.
- Completed Business Donation – for every organisation that signs an agreement, the charity will receive a percentage of the first years turnover.
It’s a simple model and a WIN – WIN for everyone.
Charity Benefits
- The Comms Review is a free benefit to the institutional supporter.
- The commercial benefit rewards both the charity and their institutional partner. A saving for one, a reward for the other.
- A successful introduction strengthens the charity’s relationship with their partner.
- There is no fundraising cost to the charity, just an investment of time.
Institution Benefits
- Reputable introduction – a supplier they can trust, from a solid introduction. Complete Voice & Data is rated 4.9* on Trustpilot.
- A no risk, no fee communications review with only potential upside in cost savings, new technology or new efficiencies.
- Increased charitable donations without the increased business costs.
Implementation
We’re not expecting Complete Charity to ‘just happen.’ A new charity fundraising initiative requires support to ensure it is delivered effectively and is therefore successful. Complete Voice & Data will support every charity which wishes to engage. This package includes:
- Training & Support – the charity will have a dedicated Business Manager who can answer questions or work with the charity’s development team. We only need an email or telephone introduction to get started.
- Marketing Materials – if the charity has a large business partner base, we can supply a synopsis of Complete Mobile complete with copy and images for the charity to use in Newsletters, Socials, Print etc.
- Presentation – if the charity wants to manage the initial conversation we can provide a short introductory presentation.
Remember, business introductions equal a charitable donation, regardless of how you do it.
Next Steps
Simply get in touch with the team at Complete Voice & Data for an informal conversation about Complete Charity.